1. Audience Research The campaign began with analyzing the hospital’s existing audience demographics and identifying target groups interested in healthcare awareness and wellness services. The focus was on reaching individuals who may benefit from preventive health checkups. 2. Content Development A visually appealing campaign creative was designed with messaging that emphasized: - Lifestyle health risks - The importance of regular health checkups - Easy access to hospital services - The design ensured the message was clear, informative, and engaging. 3. Campaign Distribution The content was distributed through the hospital’s social media platforms to maximize visibility. The posts were optimized with: - Strategic captions - Call-to-action messaging - Relevant hashtags These elements helped improve post discoverability. 4. Performance Monitoring Social media analytics tools were used to track campaign performance. Key metrics monitored included: - Accounts reached - Engagement levels (likes, comments, shares) - Audience interactions The insights helped evaluate the campaign’s impact and identify future opportunities for growth. 5. Optimization Based on performance insights, the campaign strategy was refined to further improve reach and engagement through better content timing and audience targeting.